12 Feb 6 Myths About Search Engine Optimization For Small Businesses Debunked
When running a small business, it’s critical to rank in the top results of leading search engines such as Google in order to attract clients to your website. Because of this, the popularity of Search Engine Optimization (SEO) has grown in leaps and bounds, and many businesses are falling over themselves trying to implement the most effective SEO strategies.
This popularity though, has also brought about a lot of theories and strategies which are usually thrown around as being the gospel truth or as being factual. The truth though is that some of these popular beliefs about SEO are just flat-out ill advised and wrong. This article is going to talk about six search engine optimization myths you should give a wide berth. Here we go…
Myth # 1: Your business is too small, so SEO isn’t worth your time and effort
This myth is usually fed to entrepreneurs who are just starting out, and it normally comes from other small business owners who either didn’t know about SEO when they were growing their businesses or simply don’t appreciate its importance. Add to this the ever present financial struggle that many small businesses go through and you start to understand why many small businesses are apprehensive about investing their meager resources and efforts into SEO.
The truth though is that if you have a small business, local SEO can be a game-changer. Ranking on top of the local search engines for search terms that are relevant to your industry enable your business to stay competitive, attain some relevance in the small market you may be operating in, and ultimately gain the lion’s share of online traffic and leads from your local market.
Myth # 2: If you haven’t already started with SEO, you’re just too far behind
Even though it’s true that it’s always better to have gotten into SEO earlier rather than later, the simple fact that you are reading this article implies that you’re on the right track and you are willing to take the necessary steps to get it right. The beauty of SEO lies in the fact that it is not so much about how long you have been using it, but more about how efficiently and effectively you are currently using it. With proper strategies, techniques and tools, you can easily gain the required online traction within a relatively short period of time. Get a professional to help out if you’re not so sure about how to go about the whole process.
Myth # 3: User experience doesn’t matter, just get traffic
Many small businesses have fallen prey to this myth without even knowing it. When implementing SEO strategies, most businesses are only concerned with the traffic being generated by their SEO efforts without taking into consideration the customer experience of clients landing on the site. In today’s market place, user experience is critically important. From utilizing responsive web design to doing content and social media marketing, emphasis must always be on meeting the needs of the customer. The site architecture and the content, be it video, image or text should and must make sense to the consumer. Any business that builds its online vehicle with the end user or consumer in mind is bound to be rewarded in not its search engine rankings, but ultimately in the conversion of traffic into leads and paying clients.
Myth # 4: SEO is dead
Of late, this myth has gained a lot of traction, with many people stating that SEO is dying and there is therefore no need to invest in it. Nothing can be further from the truth. Search engines such as Google continue to make an average of 400 updates annually on their search engine algorithms in an effort to provide better search experience and combat instances of spam. Large multinational companies are also spending a lot of money in online marketing, a sign that the online space is now taken very seriously in blue chip boardrooms.
Myth # 5: For your SEO campaign to be successful, you only have to rank your website on the first page
An effective SEO campaign won’t stop at helping your business’s website rank on the first page of Google. A truly effective SEO campaign will enable you to dominate the first page of Google for some of your key search terms by ranking your business’s other online properties, such as your Facebook page, Yelp page, and even YouTube videos on the first page right alongside your website. Imagine owning a local plumbing service and having 4-5 of the top 10 results all pointing back to your business. That’s the true power and impact that local SEO can have for your business.
Myth # 6: SEO is just too expensive
Of all the search engine optimization myths, this is the one that really scares away small businesses. The truth though is that steering away from SEO is a much more expensive option when you take all other factors into consideration.
The fact is that any form of advertising and marketing requires some degree of investment. However, if your law firm runs an ad in your local newspaper, you can’t be guaranteed that the clients who really need your services will ever even see that ad. On the other hand, can you imagine what having hundreds of people who are searching for “Toronto divorce lawyers,” a search term that your business ranks #1 for, would do for your business?
Search engine marketing is so effective because it matches up businesses with the clients and customers who are searching for them. Because there are so many analytic tools that allow businesses to track exactly where their online leads are coming from, it’s also very easy to track your return on investment for this form of advertising, as opposed to paying for a billboard on the side of the street.
Now that we’ve debunked some of the myths surrounding SEO for small businesses, there’s no better time than the present to kick-start your online marketing efforts. To get things started with your local business SEO campaign, contact us today for a free SEO audit and discover some practical ways that you can rank higher on Google and start driving more traffic and leads to your business.
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